When listing a property for lease, it’s recommended not to post more than a week before allowing showings. Here’s why:
Sales Cycle Considerations: Most prospective residents start their property search with a move-in date in mind that’s typically within four weeks. Listing too early may not align well with this timeframe, leading to fewer immediate interests.
Staleness of Listings: Listings can become stale if they are posted too far in advance of the actual showing availability. Prospects seeing a listing immediately but unable to tour for several weeks may lose interest by the time showings begin.
It’s important for owners to communicate effectively with the sales team regarding the desired live date for listings, especially in cases where there is a significant delay from listing to showing availability.